Recently, I’ve been reviewing RFP proposal responses and have come across some words and phrases that just don’t belong. These are words you should avoid when writing proposals. Often, they are words that are so overused or meaningless that they actually detract from your message.

This is a starting list. We’ll add another series of words and phrases to the list in a future blog.

  • Philosophy
  • Leverage
  • Robust
  • Culture
  • Embodies
  • Efficacy
  • Holistic Approach
  • Intrinsically Aligned
  • Client Centered
  • Actively Engaged
  • Unique


Our Book "Win More Business - Write Better Proposals". is now available at Amazon in many countries, including the USA , Canada, UK, Japan, Germany and France. You can also order it directly from the author on this website

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