While working on my upcoming book recently, I realized that the process of writing a proposal is exactly the same as baking a cake. Unfortunately, however, cake is a lot tastier than your RFP response.

In any case, for a successful proposal, here is the Recipe:

  • You are asked to bake a cake
  • Find a recipe
  • Modify the recipe to suite their tastes
  • Grease the Pan and heat up the oven
  • Review the ingredients, put them in order
  • Add the ingredients for the cake into the bowl
  • Beat it until smooth. Test and repeat
  • Pour it in the pan and level it out.
  • Put the cake in the oven until done
  • Test for doneness
  • Put it back and cook some more if necessary.
  • Let it cool and add some frosting.
  • Serve it up
  • Hope for positive reviews

If you have your own analogy or anecdote, feel free to leave a comment.


Our Book "Win More Business - Write Better Proposals". is now available at Amazon in many countries, including the USA , Canada, UK, Japan, Germany and France. You can also order it directly from the author on this website

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