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In my seminars and workshops, I always stress strategy as the most important element of a proposal. While there are many things that matter, a strategy can strengthen everything else. Instead of worrying about the weak link in your proposal, strengthen all the links.

Successfully responding to a proposal is about more than just writing material. A common error is to simply start writing based on the response requirements of the RFP. You need a real strategy to be successful, a strategy based on many factors, not just what is written in the RFP or based on informal discussions. Read the rest of this entry »