Podcast: Play in new window | Download (Duration: 5:01 — 4.6MB)

In this episode, I’m covering an important topic that is sometimes hard to do – put yourself in your client’s shoes and write your proposal from their perspective.

An effective proposal is written from the client’s point of view. By doing this, you will develop information and write it so it’s relevant to the client and their interests, not yours. You will be able to get your message across much better this way. Read the rest of this entry »

Podcast: Play in new window | Download (Duration: 5:11 — 3.6MB)

In this episode, I’m covering Ghosting, a technique you can use to trash your competition without naming names.

You write a proposal to demonstrate that you’re better than your competitor, but it’s not appropriate to say negative things about your competition or their services. I use the term Ghosting for the technique of trashing your competitors without trashing them directly. Read the rest of this entry »